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How to Invest in the Things You Actually Need for Your Business: My Top Investments of 2021

how to invest in your business

What are my wisest investments in my business? 

When having your own business, you're constantly making investments left and right. When it comes to my business, there are some investments that are at the top of my list and then some that I learned more than I gained from them. 

In this post, I'm going to be talking all about my top investments from 2021 and what to take into consideration when thinking about jumping into an investment. If you're looking to finally buy into new software, join new programs, or whatever it is you need in your business, keep reading to get an idea of what you may or may not need!



My favorite investments I’ve made in my business. 

My 1st favorite investment: The mentorships that I've invested in because I have been so fortunate to work with some of the absolute best women in the industry. They've truly helped me come a long way with their support & the way they keep me grounded. 

My 2nd favorite investment: Pouring into my branding and my online identity. When I started investing in someone whose zone of genius was design, I started to resonate differently in the online space. I knew that the brand and my online reputation needed investments, so branding was worth every single penny. 

My 3rd favorite investment: Marketing support or any other marketing expenses was 100% worth it. I always feel really solid wheb spending money on ads because I have the data to know we're going to make the money back. Paid marketing is really strong when used effectively, and you can use it at any level! 

My 4th favorite investment: Legal services for your business are worth EVERYTHING. In 2021, I had every single program trademarked so that my brand was fully protected. I felt super safe making all my legal investments, and that made me feel so good about my business.



Investments where I learned more than I gained.

My 1st least favorite investment: I invested a lot of money into copywriting before I had a clear vision on how I wanted to position myself. I had a copywriter, but as I went on with my business I realized that none of it resonated with me. Don’t get me wrong, the copywriter was absolutely amazing, but I just wasn't clear on what I wanted to convey. 

My 2nd least favorite investment: I invested into an online business manager before I had a team or system in place. This was definitely one of my hiring mishaps that kind of threw me off when trying to build up my team. Things became a little too complicated, and this was definitely more an issue on my end. 

My 3rd least favorite investment: There were all these little investments I ended up impulsively buying and realizing later that I didn't really need. I had a lack of trust going on within myself. So if there's one thing I want you to take away from this, it is to make sure every investment feels right with you. Don’t make investments because you see other people making them. What works for them may not work for you! 


How to Invest in the Things You Actually Need for Your Business: My Top Investments of 2021: Main Takeaways

I hope this post helps you understand the type of investments you need in your business and what fits best for you. Look at where your money is going and decide if it's worth it. If you're not getting the results you need or want, let it go. Learning how to invest in your business takes time, but it’s all about testing and less about impulsiveness.



Thanks for reading this post! If you liked what you learned, connect with me on social too at Facebook, Instagram, or start working with me

And get ready because we’re coming in hot for 2022 with the latest CEO Mastermind. Reserve your spot today if you’re ready to scale your business to new heights in the coming year.

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